Skip to content

Securing and Negotiating Deployment Locations#

Securing the right deployment locations for XNET WiFi installations is a critical step in expanding your network and maximizing profitability. To be successful, deployers need to know how to approach property owners, pitch the benefits of XNET, and craft win-win deals that benefit both parties. This article will guide you through the process, equipping you with the necessary skills and strategies to negotiate effectively and secure prime locations.

Approaching Property Owners#

How to Pitch the Benefits of XNET Installations#

Convincing property owners to allow XNET installations on their premises starts with a compelling pitch that highlights the benefits they stand to gain. The key is to focus on how XNET can add value to their business or property.

  • Increased Foot Traffic: Explain how offering enhanced connectivity through XNET’s carrier offloading can attract more visitors. For businesses like cafes, hotels, and public venues, providing robust connectivity is a valuable service that meets customer expectations.
  • Improved Cellular Coverage: Highlight that XNET access points act as cellular boosters for supported carriers, improving network performance inside the property. This is particularly appealing in areas with poor cell reception.
  • No Disruption to Existing WiFi: Assure property owners that XNET installations will not replace or interfere with their existing guest WiFi networks. The XNET APs are specifically designed to handle carrier offload traffic only, complementing their current setup without adding complexity.
  • Optional Revenue Sharing: Introduce the potential for revenue sharing from carrier offload payments. However, emphasize that this is not a requirement for most installations, as the primary benefit for the property owner is the free installation of hardware that enhances their venue’s connectivity at no cost.

Preparing Persuasive Materials and Presentations#

To make your pitch as effective as possible, it’s crucial to prepare persuasive materials and presentations that clearly communicate the value of XNET installations.

  • Visual Aids: Use high-quality visuals, such as infographics and slideshows, to illustrate how the XNET network will benefit the property. Show examples of improved cellular coverage and potential user data from similar installations.
  • Data-Driven Insights: Back your pitch with data. Include statistics on improved cellular reception and the potential impact on customer satisfaction. Using real-world examples and case studies can make your argument more compelling.
  • Tailored Proposals: Customize your presentation to address the specific needs of each property owner. Highlight how XNET can solve their unique challenges, whether it’s providing better indoor cellular coverage or ensuring a more connected environment for their customers.

Crafting Win-Win Deals#

Key Elements of a Deployment Agreement#

A well-structured deployment agreement is essential for protecting both parties and ensuring the long-term success of the installation. Here are the key elements to include:

  • Revenue Sharing (Optional): While revenue from carrier offload payments can be shared with the property owner, it’s important to emphasize that this is not necessary for most installations. Since you are offering the hardware and service at no cost to the property owner, revenue sharing is simply an added benefit that can be included if mutually agreed upon.
  • Maintenance Responsibilities: Clearly outline who is responsible for maintaining the XNET equipment. Typically, you as the deployer will handle all maintenance tasks, ensuring that the property owner has a hassle-free experience.
  • Installation Scope and Permissions: Define the scope of the installation, including where the equipment will be placed and what access is needed during setup. Make sure to include permissions for any necessary alterations or access to the building’s infrastructure.
  • Duration of Agreement: Set a clear timeline for the agreement, specifying how long the equipment will remain installed and under what conditions the agreement can be renewed or terminated.
  • Liability and Insurance: Include clauses that address liability issues, ensuring that both parties are protected in case of damage or other incidents related to the installation.

Negotiation Tactics and Strategies#

Negotiation is a critical part of securing deployment locations. Here are some tactics to help you craft a deal that works for both you and the property owner:

  • Be Flexible: While it’s important to have a clear idea of what you want, be open to the property owner’s suggestions and concerns. Flexibility can often lead to a more favorable outcome for both parties.
  • Highlight the Mutual Benefits: Continuously emphasize how the XNET installation benefits both parties—enhanced connectivity for their customers and improved cellular coverage for the venue.
  • Start with a Trial Period: If a property owner is hesitant, suggest a trial period where the installation can be tested before committing to a long-term agreement. This can help build trust and demonstrate the benefits of the installation firsthand.
  • Simplify the Process: Make the agreement and installation process as straightforward as possible. The easier it is for the property owner to understand and agree, the more likely they are to proceed.

Understanding Local Regulations and Compliance Requirements#

Before proceeding with any installation, it’s crucial to understand the local regulations that may apply. Check if conduit is required for low voltage PoE installations in your area, as this can affect the complexity and cost of the setup. Additionally, verify whether you need specific licenses or insurance to carry out the installation work. If you’re not licensed or insured, it’s advisable to hire a professional to handle the ethernet installation and radio mounting to ensure compliance and avoid potential legal issues.

Ensuring Contracts Protect Both Parties#

A solid contract not only outlines the responsibilities and expectations of both parties but also protects against unforeseen circumstances. Here’s what to consider:

  • Clear Terms and Conditions: Make sure the contract clearly outlines all terms and conditions, including the scope of work, payment terms (if applicable), and any legal requirements.
  • Dispute Resolution: Include a clause that outlines the process for resolving disputes should they arise. This might involve mediation or arbitration before escalating to legal action.
  • Termination Clauses: Define the conditions under which the agreement can be terminated by either party. This should include details on how the equipment will be removed and what notice period is required.

Conclusion#

Securing and negotiating deployment locations for XNET installations requires a combination of strategic pitching, careful planning, and effective negotiation. By highlighting the benefits of enhanced connectivity, preparing tailored materials, and crafting agreements that protect both parties, you can successfully secure prime locations that will maximize the effectiveness of your network. Always keep in mind the local regulations and ensure that your contracts are comprehensive and clear. As you gain experience and build a portfolio of successful installations, you'll be better positioned to take on larger, more complex projects in the future.

References#